Westfield Business School × SparkBridges

Turn everyday executive friction into better decisions with AI

A guided four-stage lab for MBA executives: diagnose your AI habits, bring a real challenge, build with a team in Silicon Valley, and prove impact in seven days.

The four stages

60 min

Stage 1

Online Preparation

Diagnostic, executive inventory, incident interview and learning expectations.

4 weeks

Stage 2

30-Day Preparation Bridge

Observe, experiment, challenge & verify, and prepare your Silicon Valley brief.

4 hours

Stage 3

Silicon Valley Mini-Hackathon

20 teams of 3, five sprint canvases, red-team exchange and a 4-minute demo pitch.

7 days

Stage 4

Implementation & Follow-up

Commit to one experiment, check in daily, and close with a reflection canvas.